I wrote in some depth about this here, on Patreon:
The Fight Card to Change All Fight Cards | Thailand
We actually put this card on and it was incredible. The card was a test-run proof-of-concept for a promotion that would run for a year, monthly. It isn't designed so much for exposure as the main goal, but that would eventually be the result. It is about raising the level of Muay Thai for a giant, already engaged community of female fighters, the biggest in the world. Traditionally it was a sidebet scene that drove the elite level of female fighting, like those produced in the original post in the original post of this thread. This is about creating a systemic supplementation to that process, especially in need because that process seems to be weakening.
There is an important adjacent series of plans that go along with the promotion that I believe would lift the entire project to a completely different level, and have impact possibly across the globe, but I won't go into those here.
In Thailand money speaks. Honestly, if we had the money right now it would already be happening. Once we set the tone and started the process lots of stake holders would buy in very quickly. We have great contacts in this area. For the more comprehensive approach - and I'm really holding on for the more comprehensive idea - there would require more (wider) stakeholder involvement, Thais can be factional and competitive in a community or commercial space, and part of this would be about resolving that, and letting benefits flow to differing stakeholders. I don't think this will be a challenge.
We have good relations with possible regulatory bodies. It isn't a problem. The investment issue is simply one of vision. Nobody is thinking on this scale, this ecologically. It's so much a resistance, as there just not being pattern of this kind of investment and planning. The plan is incredible, but it honestly is about getting it to the right ears.
Yes, there is a lot of "superstar" thinking in Thailand. This is really about taking care of and feeding an entire community of Muay Thai development, not finding a superstar. It's a rising tide approach. But, genuinely, if you raised the tide of the largest female fighting community in the world, you would end up producing superstars with international opportunity.