https://www.instagram.com/p/DNJE3xmsiks/
This is how far Entertainment has pervaded. Tapaokaew vs Nuenglanlek. Nuenglanlek losing the fight in the clinch asks Tapaokaew to go toe to toe for the end of the 5th round so fighters can get the bonus. This is basically...let's stop fighting a "real" fight, you know, one fighter out-skilling another, and instead let's "put on a show" for the Entertainment bonus. That RWS itself posts this, selling the action, just is a deeper dive into building a "content" generator sport. This is just the shaping of the sport by commerce and moving to online content and in-person tourism, away from in-person passionate, knowledgeable fandom...which I suspect isn't sustainable as a business model, and certainly won't develop the highest level skills (building the sport long term). It's also an interesting reversal of the supposedly "fake" dance offs in the 5th round, now there is a "show" of action. This likely will become a trend as fighters learn new ways to play the 5th round out. RWS has a tough line to ride, as the nexus space, the limnal space between pure Aggro ONE marketing and gambled traditional stadium Muay Thai. These are nuances and changes in that space.