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Kevin von Duuglas-Ittu

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Posts posted by Kevin von Duuglas-Ittu

  1. Thanks! My trainer suggested this one, so I thought I might try to learn some about it. It was where he trained before coming to the states, so getting in probably wouldn't be an issue. I'm just trying to figure out I can expect. Thank you so much for your help!

     

    This is pretty cool. Sylvie put this up last night on Facebook. The Thai national team of women all training at Dejrat gym, at least for the day. It would seem that the gym is unusually and beautifully focused on Thai female fighters. Probably both experienced with training women (important) and connected with promoting them. These are some of the best female fighters in their weight class in Thailand. Doesn't mean there won't be hurdles, but this seems like an awesome sign.

    top-team.jpg

    From left: Chommanee (57kg), Lommanee/Nong Naen (48kg), Duannapa (63.5kg), Nong Gif (60kg), Namdtan (54kg), Front Row, from left: Loma (45kg) and Nong Brai (51kg).

    • Like 3
  2.  I saw a photo Frances put up advertising a gym in Buriram, and it had about 14 boys and 2 girls (also 3 little girls), and I was just wondering there 'place' in the gym. 

     

    Sorry, just saw this. Young girls are pre-sexual (in many ways, though still have to go under the bottom rope), so they can get solid training in clinch if the gym cares enough about them. Because the earning power of girls is so much less than boys, it seems that the girls get the best training when they are part of their family gym, the family (usually the father) has an investment in them. Don't know about the Buriram gym. We've seen two girls in training. A young girl, Bai, at Petchrungruang who at times trains right beside the boys, in pretty tough, but then fades from training. Her dad is a pad holder. And Phetjee Jaa who's become the superstar at her gym, and the main provider for her family.

    But generally females have a purely secondary place in most Thai gyms.

    • Like 1
  3. I find this difficult, if you get put in the ring with someone who obviously isn't on your skill-level, what options do you have?

     

    I thought she did a good job, she mostly teeped. It's more about how frequent mismatches occur. I imagine though that for female fighters as big as Baars who fights up to 67 kg, it's hard to find Thais large enough, and skilled enough in Thailand. Perhaps why a fighter like Julie Kitchen seldom fought in Thailand, and when she did it was against a westerner. (Though I'm guessing, I don't know the weight class.)

  4. https://www.facebook.com/574393418/videos/10153425956413419/

    Google Translate:

    The past two weeks I have been in Thailand. It would be for vacation. But because I'm in America July 10 would actually fight and was still "fight ready." Am I just going by train. I asked Rosalie and Sakrungroj to arrange a fight.
    Well last Friday was so far. I would against a strong lady from Bangkok. 50 Fights had already turned and she could stairs very well and she would do English boxing .....
    Then came into the hall, I saw someone who looked a lot like her picture, but she looked more like a boy. And had made considerable sturdy legs. But it was her. I got a real Thai massage with preparation and ritual. Really super to agree.
    Well the main fight was announced so I go in that ring. Here is the video of the fight ...... Unfortunately, I did not much satisfaction can get out but I did it again ff race had feeling. On to the next

    Feels like a typical farang vs Thai mismatch. The video makes me sad, honestly, though surely nothing in Jorina's control. Once again, Thai refs know what they are doing. Re-watch the fight just looking at the ref from the :45 mark on. He's on it.

    • Like 2
  5. I ran into this article on the 2012 WMC World Title fights in Phuket. Warning, it is an extremely sharp-tongued, and very likely to some, offensive rant. It's hard to know if the author had axes to grind with specific fighters or gyms, but to those not there it does give a sense that all was not right with this event. In fact the Claire Haigh title fight is a fight that actually spurred Caley Reece to retire (the first time). By Caley's admission that world title meant a ton and it really hit her hard to have it given away. Since then organizations seem to have adopted the "interim" title as the way to go, something they don't always make clear in publicizing events where belts seem to be fought for in every fight. After this event it feels like the WMC started to recede from female fighting somehow, and the WPMF has stepped forward some. The WMC once was the dominant body.

    Of course the fighters just fight, no fault to them. You fight who is put in front of you. And running sactioning bodies in Thailand must be something like herding cats, with everyone looking out for individual interests, and exercising leverage to some degree. It's just to say that maybe progress is needed.

    The above fight is the fight the author is most disturbed by, Tracy Lockwood vs Gerry Rawai. The final round indeed was cut short, only about 1:10 in length.

  6. Good point. I made some gifs of punch defense and clinch entry, too.

     

    This is great. It sums up the whole fight, which turned out to be something of a blow out. He completely took Dekkers' weapons off line and made a very talented fighter look one-dimensional, and did so with only a few tools himself. I loved that high left hand guard he used, gluing his hand up there from the beginning. You could tell he came in with a plan. And your last GIF is so symbolic. It must have been a very frustrating fight for Dekkers.

    • Like 2
  7. This is a great fight and it's worth watching the whole thing. What stood out to me was how Sakmongkol used teeps to control distance and punish Dekkers for trying to close and use his hands.

    Original post with video here.

     

    This was a great technical fight. It wasn't just teeps, it was never standing in punching range in both directions. He was either teeping and long striking or smothering in the clinch. Always too far or too close. Nice GIFs.

    • Like 1
  8. This is the fight if anyone did not see it.

    For me this fight was all about Lawler circling right and staying off the centerline. Anytime he did this he was killing Macdonald and was hardly touched. I have no idea why Macdonald kept circling right with him, taking his right hand out of the fight. (Watched with the sound off, so apologize if this was a point made in the broadcast.)

    • Like 1
  9. Saya Ito and Little Tiger were both at an event to launch a book about Japan's best female fighters, during Little Tiger's Q and A, Saya asked Tiger why she is only going to Thailand for opponents when she, a ranked opponent, lives so nearby. She then asked Tiger why she doesn't fight her in September. Tiger responded that she'd like to but she'll have to ask her manager.

     

    Some pictures from the event. https://m.facebook.com/photo.php?fbid=854740714616830&id=447205925370313&set=pcb.854741441283424&source=48

     

    Wow Charlie. Amazing. I guess Saya called Tiger out on her looking for easy opponents so she can hold onto her title. How does that read in Japanese culture? What does Saya appear like in doing this?

    btw, is that Saya standing up in the photo? I can't really see her.

    • Like 1
  10. Interesting approach. Two years ago Google Trends rolled out a search by "topic" function in the trend tool, which provides a better picture of overall interest.

    When you analyze by topic, rather than search query, you see a near doubling in real data and a predicted 2x+ in their forecast for "Muay Thai" as a topic globally over the past ten years.

     

    Hey Gregory, great to see you here, always love your pov. This is my thinking on the Topic data. Yes, I used the Topic feature in my last graph involving Fairtex and Lumpinee in the OP. I used it there because Lumpinee is also a park in Bangkok, and involves names of hotels as well, but honestly there aren't good reasons for using it here, in this data. My first reason is just personal experience. As a digital marketer, with lots of experience with AdWords, I find specific keywords to be telling, even in the broad sense. I know what I'm looking at. The Topic algorithm on the other hand draws on factors that are completely unknown, and is designed to be - I'm guessing - fairly wide-reaching. In cases like "Lumpinee" it makes some sense to weed out obvious divergences, but in terms like these much less so - simply because we don't know what is being measured.

    As I suggested "muay thai" likely flourished in the UFC bubble as a discovery term, so at least to my eye it makes a good data point for what I'm trying to measure here, which is the outer edge of interest growth: Is Muay Thai growing in popularity? If the elementary keyword data picture says it isn't, in rather strong way, but an "topic" algorithm is saying something else, I need to understand why, especially because the trend algo is unknown.

    This leads to a big inclusion problem with the Topic feature specifically with Muay Thai: it blends together the international term "Muay Thai" with the Thai language term for Muay Thai "มวยไทย". In my last post in the thread I show that there has been an explosion in Muay Thai Thai language searches in Thailand, mostly due to the spread of internet access through mobile, especially in the last two years. It has grown so much so that now there are nearly as many searches for the term in Thailand, by index, as there is in the rest of the world. This artificial growth (so to speak, because due to access) I believe really skews the Trend data, and makes it look like interest is expanding (when it is actually technology spreading). Because I want to look at how Muay Thai is fairing internationally, this isn't great.

    You can see the inclusion of Thai language searches in the location and keywords section of the trend, which is heavily loaded by those searches:

    topic.png

     

    Also, because we don't know what goes into the Topic algorithm, I don't even know if something like related searches also is factored in, as the "Thai Language" topic (on the left, above) is really on the rise. An algorithm might favor it, but I would not. Before I settled on the keyword data I did check the Topic data against their parallel keyword graphs (for instance UFC and Kickboxing) and saw that these graphs pretty much paralleled each other with the same shape (the main difference being volume). They told the same story. Only in the Muay Thai graphs did I find a strong divergence which really ruled out Topics for this quick study. It mixed apples and oranges so to speak.

    • Like 2
  11.  we are tossing up between San Tai and Lanna and would you know iff any dog friendly and controlled areas to socialise or do you think that may be a bad idea?

     

     

    We just had our dog over at Lanna, it's very dog friendly as a place as the original owner Andy had lots of dogs, but you never know how the resident dogs will take to yours. Usually these things tend to work out, but you know your dog best. There are about 3 full grown dogs there, and a older pup, by my memory. As to socialization, we just kept ours on the leash.

    It can be pretty hard to find apartments around Lanna (and in fact Chiang Mai) that allow dogs, but the hotel across the road does, but it's pricey. Don't know much about dogs and Santai.

    Lanna's going through a transition phase right now too, with their head trainer heading to Scotland at the beginning of August, so its really hard to say what the state of the gym will be.

    ...so sad to hear about your girl. Must have been terrible.

  12. Part 2  says the answer is drama, drama and more drama. 

     

    For example, there is bad blood between California’s Combat Sports Academy (CSA) who happen to be very capable and effective self promoters, and the Chasteen/Earley brothers of Best Muay Thai in Arizona that went 100% ignored by anyone with a voice to speak to the casual fan. From a marketing standpoint, TALK about a missed opportunity!

    At Lion Fight 18, CSA’s Eddie Abasolo fought Best Muay Thai’s Damien Earley and was disqualified after an [accidental or intentional depending on who you love more] illegal elbow to the back of the head. From there trash talking ensued on social media between both camps. It was a decently interesting affair; nothing earth shattering but it had potential to pay-off later.

    I can't think of anything more boring this this. Squabbling gyms? Ugh. People bitching in social media? If this is what "saves" Muay Thai in the West, let it die.

    • Like 2
  13.  I'm like Tyler NOT a morning person, I get up at 7:30am (with a lot of struggle)

     

    You can try this little trick. I'm not a morning person either, but part of that may be a blood sugar issue. Try setting an alarm for 4 am and taking a small snack (not high in sugar/carbs) and then going back to sleep, then see how you feel at 7:30. If you feel more energized you may consider being able to get up for a small run in the am, even 15 minutes. Just an idea. It's something I've done in the past the worked.

    • Like 3
  14. Some discussion on Reddit got me thinking about location searches of Muay Thai which lead me to take a look at how Muay Thai is faring in Thailand itself. This produced a pretty interesting world wide graph:

    Muay-Thai-in-Thailand.png

    "Muay Thai" in Thai has pretty much exploded as a world wide search, in fact so strongly that it now approaches index level that the anglo "Muay Thai" itself has. This surely has to do with the rapid increase in internet and mobile ability in Thailand (the preponderance of these searches occur in Thailand...and notably Laos). So while Muay Thai may have slumped a little in world wide growth, it has reached a whole new level of digital dissemination among Thai speakers. This would suggest the groundwork for growth of the sport in Thailand, at least in terms of interaction, where it has been notoriously ailing and otherwise locked into an aging demographic.

    • Like 3
  15. Someone on Facebook suggested that this data is misleading because it does not include alternate language terms of "Muay Thai", and at the face of it it does seem like a good point. This is what they said, in part:

    This doesn't represents reality. Here's why :1. no matter which country you're in mma is always called "mma "whereas people looking for muay thai will search for thai boxing translated into their language ( for example in france people say "boxe thai " or "boxe thailandaise " as much or more than " muay thai "

    The truth is that I did some cross-checking of alternate language terms and found the very same patterns of diminishment, but did not include them in the post because it would all get too technical. Here for instance though is the search data for alternate French terminology:

    France-same-data-pattern.png

     

    My thought is that even if this wasn't the case (and it is) in many ways "Muay Thai" is an excellent temperature taking term because it represents the official term of the Internationalization of the sport, and thus it's largest curve of potential growth. The point is somewhat moot though because alternate language terms - at least those I checked - show the same slow down.

    The poster also suggests that the data is incomplete because it does not involve other search engines like Russia's Yandex and China's Baidu, or even things like the West's Yahoo/Bing, etc. Very true. We can only talk about Google data. But given that the countries discussed here are not Russia or China, and that Google is dominant in search in the West, these are still very valid data pictures of what might be taken to be a general trend of interest in a term or concept.

    • Like 2
  16. Two more relevant search pictures:

    In terms of iconic personae who represent Muay Thai world wide: Saenchai is dwarfed by Buakaw, Buakaw dwarfed by Tony Jaa:

    Buakaw-Saenchai-Tony-Jaa.png

     

    And speaking of iconic brands or figures: Fairtex (yellow) is on the decline since 2009 and Lumpinee (blue) fairs a little better than Saenchai (red). Buakaw in green. The dotted graph lines below are "topic" data and not search terms.

    Buakaw-Saenchai-Lumpinee-Fairtex1.png

    • Like 6
  17. As a digital marketer and consultant I deal with broad data pictures a lot. I'm attracted to these things. I wrote a post a while ago about how Ronda Rousey had indeed passed Serena Williams as the "most talked about female athlete" if you use Google Trends as a measure. The MTG Charlie Hustle article on the importance of the "casual fan", discussed on the Roundtable here, got me thinking about the current state of Muay Thai in terms of reach and whether or not it is actually growing. Is it?

    So I thought I'd run some Google Trends for search related search terms and get rough data pictures for how much these keyword concepts are at the fingertips of internet users. Now, keep in mind, things like Google Trends are very broad data pictures. They do present valid data, but the challenge is in how to interpret it. From the looks of it though, Muay Thai is not growing in popularity.

    Muay Thai as Parasitic on MMA

    To start off with I ran world wide data for the search terms "Muay Thai", "MMA" and "UFC". It is generally assumed that Muay Thai's popularity has been strongly parasitic on the popularity of both MMA and UFC, and one can see here just how flat Muay Thai interest has been compared to these dominant terms:

    Muay-Thai-UFC-MMA-world-wide.png

    The potentially alarming thing here is that both MMA and UFC have already peaked (2009-2012) in general popularity as a search term. If indeed the fate of Muay Thai relevance is depended on both MMA and UFC interest, Muay Thai has something of a problem here.

    A note on the data: my guess is that because search terms like these are often more widely used in times of discovery, searches like "What is MMA?" or "UFC fighters" may flourish when a sport is growing and new people are exploring it. The widest band of growth indeed occurred between 2009-2012. Of the demographic which fighting arts may more naturally find appeal, these kinds of searches are no longer happening as frequently. This isn't to say that once converted MMA or the UFC isn't bringing in more dollars than ever, or that marketing of them to the coverted isn't thriving. But what it does suggest is that the bubble of growth may have already occurred. Now MMA/UFC interests are more focused on maturing its audience, and less able to grow it. Short term this may be great. Long term, though non-ideal.

    If MMA/UFC is not steadily growing in its sphere of influence, and Muay Thai is truly parasitic on these, Muay Thai has a natural ceiling here. And in fact it seems that Muay Thai world wide has already experienced it's own bubble of discovery interest and now is somewhat on the decline. For those of us who love Muay Thai, we may be experiencing Muay Thai as growing, because the viewership is maturing. But, at least by these data pictures, the discovery of Muay Thai is slowed.

     

    Muay Thai and Kickboxing

    martial-arts-muay-thai-popularity-world-

    There is a secondary avenue toward Muay Thai and that is interest in Martial Arts, as a somewhat exotic self-development discipline. There has always been the possibility that Muay Thai could flourish much in the way that Kung Fu (and then TKD) did through martial art interest, particularly through the influence of film. In terms of film exposure movie's like Ong Bak (and sadly much earlier, Kickboxer) have helped expose Muay Thai to the world, and now you have everyone from Sherlock Holmes to Jason Statham teeping and elbowing their way through fight scenes, showing that Muay Thai has incorporated itself into the vocabulary of cinema violence. But (above, blue) the keyword/concept of "martial arts" has been on the fast decline since 2004, world wide. In the world "muay thai" has crept above "kickboxing", but this remains incremental really ("kickboxing" does not include "kick boxing" a substantial variation). The decline of "martial arts" as a search interest suggests that the secondary avenue for Muay Thai popularity, that of Asian martial self-improvement is somewhat on the wane.

    Muay-Thai-MMA-kickboxing-in-the-United-S

    In the United States (above), "kickboxing" (yellow) has a stronger presence than "muay thai" (blue) and "MMA" (red) has been on the decline since 2008.

    Country By Country Muay Thai Popularity

    Below are the search term popularity indices by country. As can be seen only Brazil shows a strong increase in the popularity of the term quite apart from the general 2009-2013 MMA bell...slightly so in Italy. Every other country shows the index of the term in decline:

    Muay-Thai-Popularity-in-the-World.png

    Muay-Thai-popularity-in-the-United-State

    Muay-Thai-popularity-in-the-UK.png

    Muay-Thai-popularity-in-Italy.png

    Muay-Thai-popularity-in-Germany.png

    Muay-Thai-popularity-in-France.png

     

    Muay-Thai-popularity-in-Brazil.png

    Muay-Thai-Popularity-in-Australia.png

    The most optimistic way to read this data is that indeed Muay Thai has flourished under a parasitic relationship to MMA and the UFC. And as those elements grew so did Muay Thai. As each of these larger phenomena decline in terms of growth rate (which I suspect is what is expressed in discovery uses of Search), Muay Thai also has suffered. For those of us who are the converted we are experiencing an increase in Muay Thai relevance. The relationship between itself and it's small western demographic is maturing. There is greater understanding of the sport and its scoring, more reach of its Thai stars and their fights, but there remains a very difficult growth curve problem - for those of us cheering it on.

    I suspect that the real avenues for Muay Thai growth do not remain with MMA and the UFC who themselves are undergoing their own growth issues, and whose current WWE style story lines do not seem amenable to Muay Thai discovery anyways (see the kind of non-coverage of Muay Thai legend Jongsanan in TUF 20 for instance). Instead Muay Thai must fight for it's own branding, something that emphasizes its Thai-ness to the west. Muay Thai cannot just be: left-right-lowkick, or "the Thai plumb" two-hands-locked-behind-the-neck. We say this as Thailand tries to export its stars to non-Thai rule events, and tries to internationalize its sport (un-Thai it) so that the IOC will find it acceptable for the Olympics. Long term though, the "Thai" of Muay Thai is what gives it its unique character and expression, the strength of its adherence. Ultimately, the future of Muay Thai resides in Thailand itself, and with how effectively Thailand can communicate that Thainess to the west. 

    An interesting anecdotal picture perhaps comes from the search popularity pictures of "muay thai" and "BJJ" in the United States. BJJ, I think it fair to say, has certainly grown out of the popularity of MMA, but it also has managed to maintain its own identity to some degree, an art quite apart from MMA, an art that needs to be learned in depth if it is to be of use. In the United States, and the UK as well, "BJJ" has surpassed "Muay Thai" and does not bear the same discovery arc pattern that MMA/UFC shows (below). Brazilian jiu-jitsu is both for the serious MMA fan and practitioner, and composes an art of it's own.

    BJJ-vs-Muay-Thai-in-the-United-States.pn

    Muay-Thai-vs-Thailand-vs-UFC.png

    Of course these are just wide-view concepts drawing on search behavior phenomena which may have very diverse influences. This is something like a measurement of memes. I do think though that there are worthy, prospective conclusions to be drawn, but real marketing aims of real events, cultural campaigns and real fighters must take a great deal into consideration. Just something to think about. Now that Muay Thai has received it's one-time bump from MMA and the UFC (2009-2012) I do think it must set its own unique course.

    • Like 9
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