Journaling - Readings, Muay Thai, Concepts and Articulations
-
Most Recent Topics
-
Latest Comments
-
By Kevin von Duuglas-Ittu · Posted
One of the most interesting illusions about ONE and Muay Thai was that it somehow had discovered or created a "successful" business model for Muay Thai. It was "giving customers what they want" and marketing it in such a way that then the "market" was decided and rewarding their version of the sport...but, notably, ONE has never turned a profit. The illusion was that this was a successful business plan OF Muay Thai. Reportedly ONE in general has lost 350 million dollars before they hid their books a few years ago...so maybe 500 million overall? That's a lot (much of it not Muay Thai oriented, as the promotion really was an MMA aimed promotion for much of its orientation, and Muay Thai was really a tertiary concern in the beginning). It has been a very successful business model, but not in the "for profit" sense of creating a great product that customers want and then selling it to them, to make money. It's been successful as an investment raising entity, which is a very different thing. In these terms every fight, ever highlight, every article that has been seeded, every Instagram share its generated through careful circle construction is a commercial, a commercial TO potential investors...much less to potential customers. It created the impression of a very successful business, but a business that continually has to pump itself. This on it own has actually had a lot of positive impact on the sport, even though it has eroded so much of what makes Thailand's Muay Thai an actually unique potential product to the world, likely damaging its long term economic viability. It has introduced advanced marketing techniques that make large digital footprints in very niche digital ecosystems, which alone speaks to a certain potential viability that was not tapped...but, it also likely has taught that Thailand's Muay Thai has to be a supplemented, likely government sustained sport as well. Amazon is exiting the ONE Deal, reported, because the Asian UFC dream (nothing really to do with Muay Thai) is now a dead end. And the net losses in Thailand show up as: Revenue - THB 95M (USD 2.9M) Expenses - THB 366M (USD 11.3M) Net Loss - THB 288M (USD 8.9M) The above numbers aren't really a disappointment, its just that this is the business model. You have to put negative money into generating the image, and in pumping the pay and bonuses. The question is though, if one is going to take very substantial losses, are there better, more efficient ways of taking losses to foster the health of the art and sport. I suspect that the secret recipe of ONE's Muay Thai has almost nothing to with turning Muay Thai into an aggro form of Kickboxing (Kickboxing itself never proven a profit making product on the International level, I don't know why people think its this is the "it" factor), it is the way it poured negative money into a very advanced marketing and comms control image creation project. This is actually the lesson. One could have done all the same marketing stuff, made all the message control and bonus pumping around traditional Muay Thai, and kept all the stars of trad Muay Thai in the sport and had even a BETTER impact on the sport. It wasn't the product being sold, it was the selling of the selling. And in its way ONE then by putting pressure on Rajadamnern and Thai promoters trying to stay afloat to modernize their approach, much of it to good effect. But, still, the confusion is that it was the "product" (the deskilled, aggression-jacked version of a product) that was driving the whole thing. It's not the product. It was generating the image of success and enthusiasm around the product. Trad Muay Thai is filled with uniqueness - and if you keep the skill level increasing, instead of lowering it so farang can win - that is ripe for these kinds of marketing amplifications. Traditional Muay Thai has so many qualities that can drive international interest and eventual passion. You don't have to deskill it. You don't have to erase - and in fact in the long term you shouldn't erase - those qualities. That's the true Golden Goose. The advanced skills and the cultural inheritance and meaning withing the traditional form of the sport. -
By Kevin von Duuglas-Ittu · Posted
Well that was quite a noble effort from Mongkutpet, defending her Raja belt with extreme vigor. I love how amped she was by the entire fight, no "performance". And forcing the clinch in a low-clinch promotion. Just force the break over and over and over. Steer the fight. Very nice stuff. -
By Kevin von Duuglas-Ittu · Posted
These: “speed”, “danger” “energy”, “fearlessness”, “aggression”, “action”, and “the punch and the slap.” are the numerated principles of Italian Futurist Marinetti used to describe the Futurist movement in 1909 in his manifesto, which came to influence rising Fascism in Italy. Oddly enough, these pretty much describe the commitments of "new" Muay Thai, as it seeks to upend its traditional foundations. This arguably is all part of a Modernist acceleration.
-
-
The Latest From Open Topics Forum
-
Hi all, Does anyone know of any suppliers for blanks (Plain items to design and print a logo on) that are a good quality? Or put me in the right direction? thanks all
-
The first fight between Poot Lorlek and Posai Sittiboonlert was recently uploaded to youtube. Posai is one of the earliest great Muay Khao fighters and influential to Dieselnoi, but there's very little footage of him. Poot is one of the GOATs and one of Posai's best wins, it's really cool to see how Posai's style looked against another elite fighter.
-
By FuckedElbow-Muay · Posted
Yeah, this is certainly possible. Thanks! I just like the idea of a training camp pre-fight because of focus and getting more "locked in".. Do you know of any high level gyms in europe you would recommend? -
You could just pick a high-level gym in a European city, just live and train there for however long you want (a month?). Lots of gyms have morning and evening classes.
-
By FuckedElbow-Muay · Posted
Hi, i have a general question concerning Muay-Thai training camps, are there any serious ones in Europe at all? I know there are some for kickboxing in the Netherlands, but that's not interesting to me or what i aim for. I have found some regarding Muay-Thai in google searches, but what iv'e found seem to be only "retreats" with Muay-Thai on a level compareable to fitness-boxing, yoga or mindfullness.. So what i look for, but can't seem to find anywhere, are camps similar to those in Thailand. Grueling, high-intensity workouts with trainers who have actually fought and don't just do this as a hobby/fitness regime. A place where you can actually grow, improve technique and build strength and gas-tank with high intensity, not a vacation... No hate whatsoever to those who do fitness-boxing and attend retreats like these, i just find it VERY ODD that there ain't any training camps like those in Thailand out there, or perhaps i haven't looked good enough?.. Appericiate all responses, thank you!
-
-
Forum Statistics
-
Total Topics1.4k
-
Total Posts11.4k
-
Footer title
This content can be configured within your theme settings in your ACP. You can add any HTML including images, paragraphs and lists.
Footer title
This content can be configured within your theme settings in your ACP. You can add any HTML including images, paragraphs and lists.
Footer title
This content can be configured within your theme settings in your ACP. You can add any HTML including images, paragraphs and lists.
Recommended Posts
Create an account or sign in to comment
You need to be a member in order to leave a comment
Create an account
Sign up for a new account in our community. It's easy!
Register a new accountSign in
Already have an account? Sign in here.
Sign In Now