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I think people are becoming aware that there is a kind of tourism pipeline that has developed, from commercial gyms to Entertainment Muay Thai, put on for tourists. Tourists working for tourists in tourism "shows", (notably a sport redesigned for tourists to win). There are a lot of things of value in these fights, but people are also becoming aware that they are on a conveyor belt that was made for them. The Muay Thai they came for is far from these experiences. It's very hard to work your way free from this "system" which has become pervasively pointed at the Westerner. Gyms face the problem that people come to them and say: I don't want to fight on these shows, under these rules...because this is actually a tourism system. It's made for you. For you.