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Muay Thai is Not Growing in Popularity - Some Data


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As a digital marketer and consultant I deal with broad data pictures a lot. I'm attracted to these things. I wrote a post a while ago about how Ronda Rousey had indeed passed Serena Williams as the "most talked about female athlete" if you use Google Trends as a measure. The MTG Charlie Hustle article on the importance of the "casual fan", discussed on the Roundtable here, got me thinking about the current state of Muay Thai in terms of reach and whether or not it is actually growing. Is it?

So I thought I'd run some Google Trends for search related search terms and get rough data pictures for how much these keyword concepts are at the fingertips of internet users. Now, keep in mind, things like Google Trends are very broad data pictures. They do present valid data, but the challenge is in how to interpret it. From the looks of it though, Muay Thai is not growing in popularity.

Muay Thai as Parasitic on MMA

To start off with I ran world wide data for the search terms "Muay Thai", "MMA" and "UFC". It is generally assumed that Muay Thai's popularity has been strongly parasitic on the popularity of both MMA and UFC, and one can see here just how flat Muay Thai interest has been compared to these dominant terms:

Muay-Thai-UFC-MMA-world-wide.png

The potentially alarming thing here is that both MMA and UFC have already peaked (2009-2012) in general popularity as a search term. If indeed the fate of Muay Thai relevance is depended on both MMA and UFC interest, Muay Thai has something of a problem here.

A note on the data: my guess is that because search terms like these are often more widely used in times of discovery, searches like "What is MMA?" or "UFC fighters" may flourish when a sport is growing and new people are exploring it. The widest band of growth indeed occurred between 2009-2012. Of the demographic which fighting arts may more naturally find appeal, these kinds of searches are no longer happening as frequently. This isn't to say that once converted MMA or the UFC isn't bringing in more dollars than ever, or that marketing of them to the coverted isn't thriving. But what it does suggest is that the bubble of growth may have already occurred. Now MMA/UFC interests are more focused on maturing its audience, and less able to grow it. Short term this may be great. Long term, though non-ideal.

If MMA/UFC is not steadily growing in its sphere of influence, and Muay Thai is truly parasitic on these, Muay Thai has a natural ceiling here. And in fact it seems that Muay Thai world wide has already experienced it's own bubble of discovery interest and now is somewhat on the decline. For those of us who love Muay Thai, we may be experiencing Muay Thai as growing, because the viewership is maturing. But, at least by these data pictures, the discovery of Muay Thai is slowed.

 

Muay Thai and Kickboxing

martial-arts-muay-thai-popularity-world-

There is a secondary avenue toward Muay Thai and that is interest in Martial Arts, as a somewhat exotic self-development discipline. There has always been the possibility that Muay Thai could flourish much in the way that Kung Fu (and then TKD) did through martial art interest, particularly through the influence of film. In terms of film exposure movie's like Ong Bak (and sadly much earlier, Kickboxer) have helped expose Muay Thai to the world, and now you have everyone from Sherlock Holmes to Jason Statham teeping and elbowing their way through fight scenes, showing that Muay Thai has incorporated itself into the vocabulary of cinema violence. But (above, blue) the keyword/concept of "martial arts" has been on the fast decline since 2004, world wide. In the world "muay thai" has crept above "kickboxing", but this remains incremental really ("kickboxing" does not include "kick boxing" a substantial variation). The decline of "martial arts" as a search interest suggests that the secondary avenue for Muay Thai popularity, that of Asian martial self-improvement is somewhat on the wane.

Muay-Thai-MMA-kickboxing-in-the-United-S

In the United States (above), "kickboxing" (yellow) has a stronger presence than "muay thai" (blue) and "MMA" (red) has been on the decline since 2008.

Country By Country Muay Thai Popularity

Below are the search term popularity indices by country. As can be seen only Brazil shows a strong increase in the popularity of the term quite apart from the general 2009-2013 MMA bell...slightly so in Italy. Every other country shows the index of the term in decline:

Muay-Thai-Popularity-in-the-World.png

Muay-Thai-popularity-in-the-United-State

Muay-Thai-popularity-in-the-UK.png

Muay-Thai-popularity-in-Italy.png

Muay-Thai-popularity-in-Germany.png

Muay-Thai-popularity-in-France.png

 

Muay-Thai-popularity-in-Brazil.png

Muay-Thai-Popularity-in-Australia.png

The most optimistic way to read this data is that indeed Muay Thai has flourished under a parasitic relationship to MMA and the UFC. And as those elements grew so did Muay Thai. As each of these larger phenomena decline in terms of growth rate (which I suspect is what is expressed in discovery uses of Search), Muay Thai also has suffered. For those of us who are the converted we are experiencing an increase in Muay Thai relevance. The relationship between itself and it's small western demographic is maturing. There is greater understanding of the sport and its scoring, more reach of its Thai stars and their fights, but there remains a very difficult growth curve problem - for those of us cheering it on.

I suspect that the real avenues for Muay Thai growth do not remain with MMA and the UFC who themselves are undergoing their own growth issues, and whose current WWE style story lines do not seem amenable to Muay Thai discovery anyways (see the kind of non-coverage of Muay Thai legend Jongsanan in TUF 20 for instance). Instead Muay Thai must fight for it's own branding, something that emphasizes its Thai-ness to the west. Muay Thai cannot just be: left-right-lowkick, or "the Thai plumb" two-hands-locked-behind-the-neck. We say this as Thailand tries to export its stars to non-Thai rule events, and tries to internationalize its sport (un-Thai it) so that the IOC will find it acceptable for the Olympics. Long term though, the "Thai" of Muay Thai is what gives it its unique character and expression, the strength of its adherence. Ultimately, the future of Muay Thai resides in Thailand itself, and with how effectively Thailand can communicate that Thainess to the west. 

An interesting anecdotal picture perhaps comes from the search popularity pictures of "muay thai" and "BJJ" in the United States. BJJ, I think it fair to say, has certainly grown out of the popularity of MMA, but it also has managed to maintain its own identity to some degree, an art quite apart from MMA, an art that needs to be learned in depth if it is to be of use. In the United States, and the UK as well, "BJJ" has surpassed "Muay Thai" and does not bear the same discovery arc pattern that MMA/UFC shows (below). Brazilian jiu-jitsu is both for the serious MMA fan and practitioner, and composes an art of it's own.

BJJ-vs-Muay-Thai-in-the-United-States.pn

Muay-Thai-vs-Thailand-vs-UFC.png

Of course these are just wide-view concepts drawing on search behavior phenomena which may have very diverse influences. This is something like a measurement of memes. I do think though that there are worthy, prospective conclusions to be drawn, but real marketing aims of real events, cultural campaigns and real fighters must take a great deal into consideration. Just something to think about. Now that Muay Thai has received it's one-time bump from MMA and the UFC (2009-2012) I do think it must set its own unique course.

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Two more relevant search pictures:

In terms of iconic personae who represent Muay Thai world wide: Saenchai is dwarfed by Buakaw, Buakaw dwarfed by Tony Jaa:

Buakaw-Saenchai-Tony-Jaa.png

 

And speaking of iconic brands or figures: Fairtex (yellow) is on the decline since 2009 and Lumpinee (blue) fairs a little better than Saenchai (red). Buakaw in green. The dotted graph lines below are "topic" data and not search terms.

Buakaw-Saenchai-Lumpinee-Fairtex1.png

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Hello Kevin,

 

Interesting research. I would just like to make a few comments:

Isnt it a tragic that a sport hundreds of years old( as is Muay Tha)i is dependant upon a sport 20 years old( MMA) to have its right to exist?

Before internet coverage at least KI kick-boxing was very popular in Europe because of Eurosport on cable TV. Also shown were Muay-Thai bouts from a TV studio in Bangkok.  What ruined the Muay-Thai reputation were the first UFC events which showed that BJJ was superior to MuayThai, or in more general terms- grappling was superior to striking. Lately this has been partially refuted by the rise of Jose Aldo, Cowboy Cerrone, and Joanna Jedrzejczyk,.but in general to succeed in MMA you need a solid BJJ and wrestling base.

When K1 went bankrupt in 2010 alot of careers were cut short. Here is a great documentary about the rise and fall of kickboxing: http://www.damientrainor.com/2014/shin-on-shin-kickboxing-documentary-series

I think one reason Muay Thai never caught on in USA were the leg kicks, the clinch, and elbows. The elbows were a source of contention for years in Germany. The MTBD( formed in 1984) wouldnt allow elbows for years in competition because of the danger of cuts and bad concussions. The Americans had their PKA Karate going, and low kicks were considered the height of dirty fighting!!

Now in 2015, because of years of MMA (Formerly known as fighting without rules) exposure,  the threshold for violence has fallen so much, that bloody cut up faces and brutal KOs, and broken arms mean nothing anymore and are considered normal.

I would guess that the rise of interest in Italy for Muay Thai is due to Stefanie Picelli and her Yokkao branding which includes her promotions, fight gear and her seminars with Senchai and Pakorn.

In Brazil I would guess it is the popularity of Anderson Silva and Jose Aldo that spark interest in Muay Thai in the land of the Jui-Jitsu masters.

My theory for the stagnation of Muay-Thai would include career possibilities as a hindrance to growth. As Sylvie has pointed out most Thai women give up fighting in their 20s because their is no path to abundance. For the men in Thailand it is probably not much better.

In the West because of the dominance of  MMA the only way that promises financial reward is UFC, Bellator, and for women Invicta. For MuayThai you have Lion Fight or Glory for Kickboxing which I am sure, do not pay well since they are small organizations still establishing themselves.

Another problem with the olympic acceptance of Muay-Thai is the inability to organize all the South East Asian fighting styles under one banner. Burma has Lethwei, Cambodia has Pradal Serey, Laos has Muay Lao, and Malaysia has Tomoi etc. These fighting styles are all similiar and sometimes indistinguishable from Muay-Thai but are not recognized as such by Thailand, or the international community due to politics and nationalism.

The key to more growth for Muay-Thai world wide is "More Money" for fighters, more televised shows in the West, a magazine comparable to the high gloss "Fighters Only" for the MuayThai community and olympic recognition. 

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Someone on Facebook suggested that this data is misleading because it does not include alternate language terms of "Muay Thai", and at the face of it it does seem like a good point. This is what they said, in part:

This doesn't represents reality. Here's why :1. no matter which country you're in mma is always called "mma "whereas people looking for muay thai will search for thai boxing translated into their language ( for example in france people say "boxe thai " or "boxe thailandaise " as much or more than " muay thai "

The truth is that I did some cross-checking of alternate language terms and found the very same patterns of diminishment, but did not include them in the post because it would all get too technical. Here for instance though is the search data for alternate French terminology:

France-same-data-pattern.png

 

My thought is that even if this wasn't the case (and it is) in many ways "Muay Thai" is an excellent temperature taking term because it represents the official term of the Internationalization of the sport, and thus it's largest curve of potential growth. The point is somewhat moot though because alternate language terms - at least those I checked - show the same slow down.

The poster also suggests that the data is incomplete because it does not involve other search engines like Russia's Yandex and China's Baidu, or even things like the West's Yahoo/Bing, etc. Very true. We can only talk about Google data. But given that the countries discussed here are not Russia or China, and that Google is dominant in search in the West, these are still very valid data pictures of what might be taken to be a general trend of interest in a term or concept.

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Some discussion on Reddit got me thinking about location searches of Muay Thai which lead me to take a look at how Muay Thai is faring in Thailand itself. This produced a pretty interesting world wide graph:

Muay-Thai-in-Thailand.png

"Muay Thai" in Thai has pretty much exploded as a world wide search, in fact so strongly that it now approaches index level that the anglo "Muay Thai" itself has. This surely has to do with the rapid increase in internet and mobile ability in Thailand (the preponderance of these searches occur in Thailand...and notably Laos). So while Muay Thai may have slumped a little in world wide growth, it has reached a whole new level of digital dissemination among Thai speakers. This would suggest the groundwork for growth of the sport in Thailand, at least in terms of interaction, where it has been notoriously ailing and otherwise locked into an aging demographic.

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Interesting approach. Two years ago Google Trends rolled out a search by "topic" function in the trend tool, which provides a better picture of overall interest.

When you analyze by topic, rather than search query, you see a near doubling in real data and a predicted 2x+ in their forecast for "Muay Thai" as a topic globally over the past ten years.


 

post-239-0-91441700-1437069390_thumb.png

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Interesting approach. Two years ago Google Trends rolled out a search by "topic" function in the trend tool, which provides a better picture of overall interest.

When you analyze by topic, rather than search query, you see a near doubling in real data and a predicted 2x+ in their forecast for "Muay Thai" as a topic globally over the past ten years.

 

Hey Gregory, great to see you here, always love your pov. This is my thinking on the Topic data. Yes, I used the Topic feature in my last graph involving Fairtex and Lumpinee in the OP. I used it there because Lumpinee is also a park in Bangkok, and involves names of hotels as well, but honestly there aren't good reasons for using it here, in this data. My first reason is just personal experience. As a digital marketer, with lots of experience with AdWords, I find specific keywords to be telling, even in the broad sense. I know what I'm looking at. The Topic algorithm on the other hand draws on factors that are completely unknown, and is designed to be - I'm guessing - fairly wide-reaching. In cases like "Lumpinee" it makes some sense to weed out obvious divergences, but in terms like these much less so - simply because we don't know what is being measured.

As I suggested "muay thai" likely flourished in the UFC bubble as a discovery term, so at least to my eye it makes a good data point for what I'm trying to measure here, which is the outer edge of interest growth: Is Muay Thai growing in popularity? If the elementary keyword data picture says it isn't, in rather strong way, but an "topic" algorithm is saying something else, I need to understand why, especially because the trend algo is unknown.

This leads to a big inclusion problem with the Topic feature specifically with Muay Thai: it blends together the international term "Muay Thai" with the Thai language term for Muay Thai "มวยไทย". In my last post in the thread I show that there has been an explosion in Muay Thai Thai language searches in Thailand, mostly due to the spread of internet access through mobile, especially in the last two years. It has grown so much so that now there are nearly as many searches for the term in Thailand, by index, as there is in the rest of the world. This artificial growth (so to speak, because due to access) I believe really skews the Trend data, and makes it look like interest is expanding (when it is actually technology spreading). Because I want to look at how Muay Thai is fairing internationally, this isn't great.

You can see the inclusion of Thai language searches in the location and keywords section of the trend, which is heavily loaded by those searches:

topic.png

 

Also, because we don't know what goes into the Topic algorithm, I don't even know if something like related searches also is factored in, as the "Thai Language" topic (on the left, above) is really on the rise. An algorithm might favor it, but I would not. Before I settled on the keyword data I did check the Topic data against their parallel keyword graphs (for instance UFC and Kickboxing) and saw that these graphs pretty much paralleled each other with the same shape (the main difference being volume). They told the same story. Only in the Muay Thai graphs did I find a strong divergence which really ruled out Topics for this quick study. It mixed apples and oranges so to speak.

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Another problem with the olympic acceptance of Muay-Thai is the inability to organize all the South East Asian fighting styles under one banner. Burma has Lethwei, Cambodia has Pradal Serey, Laos has Muay Lao, and Malaysia has Tomoi etc. These fighting styles are all similiar and sometimes indistinguishable from Muay-Thai but are not recognized as such by Thailand, or the international community due to politics and nationalism.

In Malaysia they mostly call it Muay Thai also, they don't really care, Laos call it Muay Lao as they won't call it Muay Thai if they're Lao, it doesn't make sense to them. The real problem honestly is Thailand, they got an offer from Cambodia to unite them all and rename it, but Thailand claims every country has a different style so it wouldn't make sense to unite it, not to mention the fact Thailand are responsible for making it international.

Anyway, the real problem is that Cambodia vs Thailand are always trying to get one over on each other, I'm pretty sure Khmers refuse to fight wherever it's called Muay Thai - although I saw one in Max Muay Thai and I think a couple in Thai fight also, I guess the moneys good.

I think the Burmese have introduced gloves recently, I might be wrong, but in order to get more international recognition they've toned it down a bit, and maybe to also compete against the others? I know the Burmese were saying their boxing is much stronger then the others. Also just like a side note, people should look at some lethwei padwork, it's really interesting.

The thing is Muay/kunkhmer/lethwei is distinguishable despite khmer and thai being quite similar. The khmers are just not as good technically due to the khmer rouge and the burmese have a completely different style because they have to strike with no gloves, they both have a weak clinch game compared to the Thai's. 

 

Anyway Kevin, did you search Thai boxing also? . A lot of gyms particularly mma gyms say they teach thai boxing.

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  • 1 year later...

It's been about a year since I brought up this data and I thought I'd take another look:

 

muay-thai-search-terms-google-trends.jpg

 

The blue dotted line is the search index Topic trend for all things "Muay Thai" and the red line is the search index for the actual term "Muay Thai", in the world on Google. The bad news, for those of us pulling for Muay Thai, is that the topic line has reached the lowest index mark (June 2016) since June 2004. This means that searches for that topic (using various terms) have reached the lowest percent in 12 years. Ouch. And the search term itself ("Muay Thai") has reached the lowest index point since December 2008. I'm not sure why June was such a terrible month for Muay Thai interest, or that March began a steep decline, but not great news.

You can check the data out yourself here.

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How disappointing. Speaking anecdotally and from my cushioned Devonshire existence here in the UK, I can't say I'm surprised. I had never heard of Muay Thai when I started last September and neither had any of my friends or family. I have been on something of a crusade since though and have so far introduced 5 girlfriends to the sport

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I try and show my friends Muay Thai and none of them care. Even the 18-35 y.o. males who love MMA. I can't help but speculate that guys like Sage Northcutt and Wonderboy Thompson are taking some of the wind out of Muay Thai's sails by repopularizing karate-boxing, marketed as "new breed striking." To be optimistic though, Glory is now on Fight Pass so a bunch of MMA fans will hopefully cross over to kick fighting because of it.

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I try and show my friends Muay Thai and none of them care. Even the 18-35 y.o. males who love MMA. I can't help but speculate that guys like Sage Northcutt and Wonderboy Thompson are taking some of the wind out of Muay Thai's sails by repopularizing karate-boxing, marketed as "new breed striking." To be optimistic though, Glory is now on Fight Pass so a bunch of MMA fans will hopefully cross over to kick fighting because of it.

 

Really interesting. Add to that that "Bang" Muay Thai isn't really Muay Thai other than they call it "Muay Thai", UFC audiences are maybe already shifting off the Muay Thai bubble.

There is some MT cross over in Glory now, but I guess what it would really take is a true Muay Thai fighter making waves in the UFC. Most of the Muay Thai seen in the UFC has been fairly limited in development. On a brighter note, maybe Joanna and Valentina will do something for female Muay Thai awareness.

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Really interesting. Add to that that "Bang" Muay Thai isn't really Muay Thai other than they call it "Muay Thai", UFC audiences are maybe already shifting off the Muay Thai bubble.

There is some MT cross over in Glory now, but I guess what it would really take is a true Muay Thai fighter making waves in the UFC. Most of the Muay Thai seen in the UFC has been fairly limited in development. On a brighter note, maybe Joanna and Valentina will do something for female Muay Thai awareness.

There are rumors that Petchboonchu has been training MMA and may go pro. I think if anyone could show the world what Muay Thai has to offer its a guy like him. Maybe some waves will be made!

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I try and show my friends Muay Thai and none of them care. Even the 18-35 y.o. males who love MMA. I can't help but speculate that guys like Sage Northcutt and Wonderboy Thompson are taking some of the wind out of Muay Thai's sails by repopularizing karate-boxing, marketed as "new breed striking." To be optimistic though, Glory is now on Fight Pass so a bunch of MMA fans will hopefully cross over to kick fighting because of it.

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Sorry im getting used to this platform and making a pigs ear out of it. WaffleNinja I think its mainly down to the fact that I am part of a very friendly gym with a great Head Coach who pays equal attention to novices and fighters. He just loves introducing Muay Thai to anyone and everyone. Its also interesting to note who has stuck with the training and who hasn't and girls I thought would love it didn't and vice versa. Theres just no telling. You either get the bug or you don't. I will be taking my first man along in a week or two so that will be exciting.

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There are rumors that Petchboonchu has been training MMA and may go pro. I think if anyone could show the world what Muay Thai has to offer its a guy like him. Maybe some waves will be made!

 

I think all these VERY old (by Thai standards, 300+ fight) names are not really the answer, Saenchai included. I do think Thai clinch at the deepest levels is a profound grappling art, but these guys don't have much tread on the tire. Petchboonchu even lost in the IFMAs against a strong Russian dude, including in the clinch at times, in a very unexciting fight. Not to say that he isn't amazing, but he isn't what he was.

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I think all these VERY old (by Thai standards, 300+ fight) names are not really the answer, Saenchai included. I do think Thai clinch at the deepest levels is a profound grappling art, but these guys don't have much tread on the tire. Petchboonchu even lost in the IFMAs against a strong Russian dude, including in the clinch at times, in a very unexciting fight. Not to say that he isn't amazing, but he isn't what he was.

True, but I dont have much hope for a 20 year old muay Thai phenom suddenly leaving the sport for MMA. As for the Russian guy, the fight was at 65kg I'm pretty sure and that guy had a pretty good size advantage. Petchboonchu would probably compete at 135 if serious about mma. He is pretty worn and I don't see him becoming a superstar, but maybe he would become the champion of ONE C or WSOF.

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True, but I dont have much hope for a 20 year old muay Thai phenom suddenly leaving the sport for MMA.

 

This is what I wonder. I do believe an elite Thai fighter would make a run at the UFC, if the money was there. Already we know of a young fighter who basically refused the Lumpinee and Rajadamnern path (belts, etc), and instead chose to fight for Thai Fight long term, which isn't really real Muay Thai at all, but more circus Muay Thai. Why? Because the financial security and opportunity was much better. IF, and I know that is a big if, but if the UFC money was there there could be the move of an elite, young Thai fighter, to the UFC.

This is the thing, my own opinion. The UFC is getting really stale, and it is only a matter of time before it's momentum dies out. It's core growth occurred under very different fighting set ups. The original thrill of MMA was seeing discipline versus discipline. What art could beat what art. As MMA itself has slowly begun to become it's own fight style, and as fighters who came from specific disciplines work to close the holes in their game, you are losing that specific discipline excitement and intrigue. When a fighter like McGregor comes along, he reignites the fire because he fights with a unique fighting style. But most of the matchups are relatively stale, with "complete" fighter fighting "complete" fighter, each of them staying away from the other (just to generalize).

This is the reason I believe that female MMA has taken off in the UFC, way beyond expectations and beyond Rousey. Female fighting is still relatively undeveloped. Almost all the top fighters are specialized in what they do well, and have fairly big weaknesses too, weaknesses that have to do with their original arts. Female fighting is back where male fighting was when the UFC was growing. It is still discipline vs discipline, to some degree.

Perhaps the UFC will realize that there is a country filled with 10,000 fighters of Muay Thai who fight with a very specific style, a style that is nothing like the Mooey Thai that the UFC has seen. There is a ready made market injection sitting there, true Muay Thai. There is the huge technical hurdle that such fighters would have to have a modicum of takedown defense, and ground defense, but I don't see it as impossible. Yeah, highly unlikely, but not impossible. Perhaps the UFC continues to grow stale with fighters circling each other over and over for 5 minutes at a time. Perhaps it realizes what made it exciting in the first place. Perhaps Thailand becomes a source for unique fighting styles, fighters with lots of ring experience, that re-energizes the sport. I honestly would like to not see it happen, but maybe.

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  • 2 months later...
  • 1 year later...

A year later, just checking the trends. "Muay Thai" (as a sport) in October hit was at the lowest, World Wide, that it's been since 2004, in terms of search percentage interest:

Muay-Thai-November-2017-e1512034305465.p

 

In the United States it also hit the lowest point since 2004:

Muay-Thai-United-States-2017-e1512034421

 

If you want a point of comparison with another sport/art that got a big boost from MMA and the UFC, in the United States you can see the difference between Muay Thai and BJJ:

Muay-Thai-vs-BJJ-United-States-November-

 

If you are thinking seriously about the future Muay Thai, in the world, this is data that should be discussed. The trends continue.

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    • One of the most confused aspects of Western genuine interest in Thailand's Muay Thai is the invisibility of its social structure, upon which some of our fondest perceptions and values of it as a "traditional" and respect-driven art are founded. Because it takes passing out of tourist mode to see these things they remain opaque. (One can be in a tourist mode for a very long time in Thailand, enjoying the qualities of is culture as they are directed toward Westerners as part of its economy - an aspect of its centuries old culture of exchange and affinity for international trade and its peoples.). If one does not enter into substantive, stakeholder relations which usually involve fluently learning to speak the language (I have not, but my wife has), these things will remain hidden even to those that know Thailand well. It has been called, perhaps incorrectly, a "latent caste system". Thailand's is a patronage culture that is quiet strongly hierarchical - often in ways that are unseen to the foreigner in Muay Thai gyms - that carries with it vestigial forms of feudal-like relationships (the Sakdina system) that once involved very widespread slavery, indentured worker ethnicities, classes and networks of debt (both financial and social), much of those power relations now expressed in obligations. Westerners just do not - usually - see this web of shifting high vs low struggles, as we move within the commercial outward-facing layer that floats above it. In terms of Muay Thai, between these two layers - the inward-facing, rich, traditional patronage (though ethically problematic) historical layer AND the capitalist, commerce and exchange-driven, outward-facing layer - have developed fighter contract laws. It's safe to say that before these contract laws, I believe codified in the 1999 Boxing Act due to abuses, these legal powers would have been enforced by custom, its ethical norms and local political powers. There was social law before there was contract law. Aside from these larger societal hierarchies, there is also a history of Muay Thai fighters growing up in kaimuay camps that operate almost as orphanages (without the death of parents), or houses of care for youth into which young fighters are given over, very much like informal adoption. This can be seen in the light of both vestigial Thai social caste & its financial indenture (this is a good lecture on the history of cultures of indentured servitude, family as value & debt ), and the Thai custom of young boys entering a temple to become novice monks, granting spiritual merit to their parents. These camps can be understood as parallel families, with the heads of them seen as a father-like. Young fighters would be raised together, disciplined, given values (ideally, values reflected in Muay Thai itself), such that the larger hierarchies that organize the country are expressed more personally, in forms of obligation and debt placed upon both the raised fighter and also, importantly, the authorities in the gym. One has to be a good parent, a good benefactor, as well as a good son. Thai fighter contract law is meant to at bare bones reflect these deeper social obligations. It's enough to say that these are the social norms that govern Thailand's Muay Thai gyms, as they exist for Thais. And, these norms are difficult to map onto Western sensibilities as we might run into them. We come to Thailand...and to Thailand's gyms almost at the acme of Western freedom. Many come with the liberty of relative wealth, sometimes long term vacationers even with great wealth, entering a (semi) "traditional" culture with extraordinary autonomy. We often have choices outside of those found even in one's native country. Famously, older men find young, hot "pseudo-relationship" girlfriends well beyond their reach. Adults explore projects of masculinity, or self-development not available back home. For many the constrictures of the mores of their own cultures no longer seem to apply. When we go to this Thai gym or that, we are doing so out of an extreme sense of choice. We are variously versions of the "customer". We've learned by rote, "The customer is always right". When people come to Thailand to become a fighter, or an "authentic fighter", the longer they stay and the further they pass toward that (supposed) authenticity, they are entering into an invisible landscape of social attachments, submissions & debts. If you "really want to be 'treated like a Thai', this is a world of acute and quite rigid social hierarchies, one in which the freedom & liberties that may have motivated you are quite alien. What complicates this matter, is that this rigidity is the source of the traditional values which draws so many from around to the world to Thailand in the first place. If you were really "treated like a Thai", perhaps especially as a woman, you would probably find yourself quite disempowered, lacking in choice, and subject only to a hoped-for beneficence from those few you are obligated to and define your horizon of choice. Below is an excerpt from Lynne Miller's Fighting for Success, a book telling of her travails and lessons in owning the Sor. Sumalee Gym as a foreign woman. This passage is the most revealing story I've found about the consequences of these obligations, and their legal form, for the Thai fighter. While extreme in this case, the general form of obligations of what is going on here is omnipresent in Thai gyms...for Thais. It isn't just the contractual bounds, its the hierarchy, obligation, social debt, and family-like authorities upon which the contract law is founded. The story that she tells is of her own frustrations to resolve this matter in a way that seems quite equitable, fair to our sensibilities. Our Western idea of labor and its value. But, what is also occurring here is that, aside from claimed previous failures of care, there was a deep, face-losing breech of obligation when the fighter fled just before a big fight, and that there was no real reasonable financial "repair" for this loss of face. This is because beneath the commerce of fighting is still a very strong hierarchical social form, within which one's aura of authority is always being contested. This is social capital, as Bourdieu would say. It's a different economy. Thailand's Muay Thai is a form of social agonism, more than it is even an agonism of the ring. When you understand this, one might come to realize just how much of an anathema it is for middle class or lower-middle class Westerners to come from liberties and ideals of self-empowerment to Thailand to become "just like a Thai fighter". In some ways this would be like dreaming to become a janitor in a business. In some ways it is very much NOT like this as it can be imbued with traditional values...but in terms of social power and the ladder of authorities and how the work of training and fighting is construed, it is like this. This is something that is quite misunderstood. Even when Westerners, increasingly, become padmen in Thai gyms, imagining that they have achieved some kind of authenticity promotion of "coach", it is much more comparable to becoming a low-value (often free) worker, someone who pumps out rounds, not far from someone who sweeps the gym or works horse stables leading horse to pasture...in terms of social worth. When you come to a relatively "Thai" style gym as an adult novice aiming to perhaps become a fighter, you are doing this as a customer attempting to map onto a 10 year old Thai boy beginner who may very well become contractually owned by the gym, and socially obligated to its owner for life. These are very different, almost antithetical worlds. This is the fundamental tension between the beauties of Thai traditional Muay Thai culture, which carry very meaningful values, and its largely invisible, sometimes cruel and uncaring, social constriction. If you don't see the "ladder", and you only see "people", you aren't really seeing Thailand.        
    • He told me he was teaching at a gym in Chong Chom, Surin - which is right next to the Cambodian border.  Or has he decided to make use of the border crossing?  🤔
    • Here is a 6 minute audio wherein a I phrase the argument speaking in terms of Thailand's Muay Femeu and Spinoza's Ethics.    
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    • Hi, this might be out of the normal topic, but I thought you all might be interested in a book-- Children of the Neon Bamboo-- that has a really cool Martial Arts instructor character who set up an early Muy Thai gym south of Miami in the 1980s. He's a really cool character who drives the plot, and there historically accurate allusions to 1980s martial arts culture. However, the main thrust is more about nostalgia and friendships.    Can we do links? Childrenoftheneonbamboo.com Children of the Neon Bamboo: B. Glynn Kimmey: 9798988054115: Amazon.com: Movies & TV      
    • Davince Resolve is a great place to start. 
    • I see that this thread is from three years ago, and I hope your journey with Muay Thai and mental health has evolved positively during this time. It's fascinating to revisit these discussions and reflect on how our understanding of such topics can grow. The connection between training and mental health is intricate, as you've pointed out. Finding the right balance between pushing yourself and self-care is a continuous learning process. If you've been exploring various avenues for managing mood-related issues over these years, you might want to revisit the topic of mental health resources. One such resource is The UK Medical Cannabis Card, which can provide insights into alternative treatments.
    • Phetjeeja fought Anissa Meksen for a ONE FC interim atomweight kickboxing title 12/22/2023. https://www.youtube.com/watch?v=Cu92S6-V5y0&ab_channel=ONEChampionship Fight starts at 45:08 Phetjeeja won on points. Not being able to clinch really handicapped her. I was afraid the ref was going to start deducting points for clinch fouls.   
    • Earlier this year I wrote a couple of sociology essays that dealt directly with Muay Thai, drawing on Sylvie's journalism and discussions on the podcast to do so. I thought I'd put them up here in case they were of any interest, rather than locking them away with the intention to perfectly rewrite them 'some day'. There's not really many novel insights of my own, rather it's more just pulling together existing literature with some of the von Duuglus-Ittu's work, which I think is criminally underutilised in academic discussions of MT. The first, 'Some meanings of muay' was written for an ideology/sosciology of knowledge paper, and is an overly long, somewhat grindy attempt to give a combined historical, institutional, and situated study of major cultural meanings of Muay Thai as a form of strength. The second paper, 'the fighter's heart' was written for a qualitative analysis course, and makes extensive use of interviews and podcast discussions to talk about some ways in which the gendered/sexed body is described/deployed within Muay Thai. There's plenty of issues with both, and they're not what I'd write today, and I'm learning to realise that's fine! some meanings of muay.docx The fighter's heart.docx
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